Month: November 2016

Social Media is like the Vegemite


This thought was presented first at #MayoInOz Social Media in Healthcare Summit, Melbourne.

Many social media non-users don’t understand Social Media the way many non-Aussies don’t understand our national preoccupation with The Vegemite.

Social Media is like the Vegemite. It does not come with any How-To Guides.… Read more

How to get clinicians on social media


I believe Clinicians (Doctors, Nurses, Physiotherapists, Speech Pathologists, Dietitians, Audiologists, Social Workers, etc.) need to be on Social Media. I believe that it is our ethical obligation to be where our patients are when they’re discussing health matters. I believe that we need to listen to our patients, fill the online space with accurate health information and therefore influence the health conversations occurring already on social media.… Read more